Do you struggle when it's time to give your elevator speech at business networking events?
Content is what fuels social media, so it is crucial that you consider creating high quality, engaging content as a top priority.
I strongly recommend that you create a content calendar that outlines how often you will post to each network, which topics you will share and when you will share them. When it comes to social media, having a social media management tool allows you to scale your efforts with ease.
One of the main benefits of a social media management tool is the ability to schedule posts ahead of time. Remember that content calendar you created?
Make sure your scheduled posts in your social media management tool align with your content calendar. Even the best social media marketers rely on trial and error.
It might seem basic, but tracking your results, analyzing the data and then making tweaks to optimize them is crucial. Each previous step should be re-evaluated after you have had time to analyze the results of your marketing efforts.
Let the data drive you. If it is telling you Facebook or Twitter is your most effective channel, consider doubling down. A great social media strategy is never set in stone. It is a constant work in progress that changes when necessary.
So get out there, create a strategy and start optimizing it as you continue to grow and learn more about your business and your audience.
Need a proven small business marketing speaker for your next workshop, conference or event? Xavier Davis is a Digital Marketing Specialist at eClincheran easy to use social media management tool.
If you have any questions or would like to say hello, connect with Xavier on LinkedIn or Twitter. A marketing expert and best-selling author of 19 books, Godin stops by to discuss his latest title, This is Marketing: The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.Business Forms & Templates.
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